At TED back in 2004, Joseph Pine talked about what consumers really want is “authenticity” in the experience economy. Yet, even now at the tail end of 2009, we’ve barely moved beyond the basic goods industry. We only have to walk into any shop to realise we’re still suffering from the hangover of the industrial [...]
Ongoing fascination with how physical objects relate us to our world, artificial boundaries we create that separate us from nature, and how our senses are shaped by the way we live as our cultures evolve.
Faking it real